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PRODUCT SUMMARY   

LAM (Local Area Marketing) Reports use a variety of data sets including Census, Business, Consumer Spending Data and Yellow Pages to provide a comprehensive marketing analysis of a selected area.  These reports take all the data within the primary, secondary and tertiary areas of a selected point, then analyse it in comparison to the whole of the metropolitan area and the national averages.

A LAM Report is designed to give you a quick demographic snapshot of your local area, with a view to optimising your Local Area Marketing

A LAM Report is totally customizable to suit the requirements of your business.  There is the choice of using one, two or three radius zones around your selected point or these areas can be defined by using CCD's, postcodes or your own predefined business territories.

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TOPICS WITHIN THE LAM REPORT   

The LAP Reports contain information on some or all of the following topics:

Map - Competitors

This is a map that pinpoints the locations of your competitors within the territories you have defined.  You have the flexibility to choose the type of competitors displayed on the map and they can be represented by company or by business type.

Demographic Summary

A summary of the demographics of your selected regions using categories such as age, occupation, income, birthplace and dwelling.  These figures are compared with the state metropolitan and national figures and highlights any variances that are more then two percent above the national average.

Business Demographic Summary

This report provides a summary off all businesses in the predefined areas by categories such as Construction, Education, Manufacturing etc. It then provides the employment figures for each category with a comparison to the metropolitan and national averages.

Household Weekly Spending Summary

This report has a detailed breakdown of weekly household spending.   The data is sorted into categories such as Food, Clothing, Transport, Recreation, etc.

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WHY DO I NEED THIS REPORT  

To reduce my costs in selling to each customer or to increase sales without increasing costs !!

Knowing how many people or what the average income is in your local area can greatly influence strategic decisions relating to your business.

Things like;

• Who do we advertise to and why?
• What marketing campaigns should we be running?
• What areas should we be doing a mail drop in?
• How do we best advertise our products and/or services?
• What is the most cost efficient means of attracting potential customers to our business?
  

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PRICING    

The pricing of LAM Reports vary according to what parts of the report you require and the level of the competition you need.

As a rule of thumb though a basic LAM Report with the Map, Demographics and Business sections would cost around $140 (Aus)

The number of reports required and adding competition to the maps will greatly influence the pricing of the reports. Please call for a quotation

Customised reports can be generated, and special rates are available on bulk deals, depending on the number of reports that you wish to purchase.

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EXAMPLE    

View a Sample LAM report   Lam.pdf   An Adobe Acrobat PDF File

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