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PRODUCT SUMMARY   

LAP (Local Area Profile) Reports use Census Data to provide a comprehensive demographic analysis of a selected area.  These reports take all the data within a five kilometre radius of a selected point, and process and analyze it in comparison to the whole of the metropolitan area, to give you a better idea of  your selected area.  

These reports will help to show up any trends and fluctuations in the demography of your area and help to better understand and target you market. 

LAP reports cover a variety of areas including income levels, employment figures, qualifications achieved and much more.  Over 25 of the 32 tables within the 1996 Census are used in the LAP report.

These reports can be customised on request for things such as a larger area, competitors sites, and other variables to produce a more individualised report for your specific needs.  These reports contain over 75 maps, tables and graphs to give you the complete picture of your area.

A Customer Plot & Profile (CPP) report is available as an option to a LAP report. This report  will map your customers over the top of the LAP report and produce a demographic profile of your customers.

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TOPICS WITHIN THE LAP REPORT   

The LAP Reports contain information on all of the following topics:

• Summary
• People
• Education
• Employment
• Commuting Methods
• Income
• Household

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WHY DO I NEED THIS REPORT  

To reduce my costs in selling to each customer or to increase sales without increasing costs !!

Knowing how many people or what the average income is in your local area can greatly influence strategic decisions relating to your business.

Things like;

• Who do we advertise to and why?
• What marketing campaigns should we be running?
• What areas should we be doing a mail drop in?
• How do we best advertise our products and/or services?
• What is the most cost efficient means of attracting potential customers to our business?
  

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PRICING    

The pricing of LAP Reports is AUS$545 (Inc. GST) for the standard edition.  This includes a 40 plus page report for the five kilometres surrounding your selected site.  The CPP Customer Plot & Profile add on option will map your customers over the top of the LAP report and produce a demographic profile of your customers. The CPP add on report is also priced at AUS$545(Inc. GST).

Customised reports can be generated, and special rates are available on bulk deals, depending on the number of reports that you wish to purchase.

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EXAMPLES    

Below we have three examples from a LAP Report.  We have an example of a Table, a Chart and a Map.  There is more than 20 of each of these within a single LAP Report.  The examples below, are actual examples from a LAP Report.

The above example is a table comprising of a selection of different occupations broken down into sex.  The above table also compares the percentages of the population in each industry for the selected area, against the percentages of the people in the same industry for the capital city as well as calculates a variance between the two figures.

The chart above is showing the data from the table, but is also giving a graphical representation of the comparison between local area and capital city for each of the selected industries.

This map is showing where the people of professional occupation live within the selected area.  The red areas indicate high numbers of professional residents, whereas the green areas show low numbers of professional residents.  This map is clearly showing there is a region within your selected area that is high in professional residents.

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